Unlike other media, the Internet can provide companies that sell technological products and services with an effective channel of communication that can be used throughout the product/service purchase and usage cycle. From pre-purchase information gathering to post-purchase support, maintenance, and eventual repurchase at the end of the product's useful life, the Web can provide instruction, answer questions and offer ongoing advice.
Surveys consistently reveal that both professional buyers and mainstream technology consumers prefer to get the information they require to make purchase decisions online. Scottmark's experience in the marketing of technology products plus our in-house technical writing and illustration expertise allows us to turn your technical literature, specifications, and sales sheets into interactive online content that is both informative and persuasive. We can develop a website that will present this content in a flexible format that allows each visitor to select exactly the amount of detail that they require to evaluate your products or services. Your customers can benefit from an insightful overview of your technology while those with a more technical interest can drill down and learn detailed features and specifications.
Potential customers can be given the opportunity to download documentation, user manuals, or even trial versions of software products. Existing customers can receive support, find answers to technical questions from a searchable knowledge base, or download patches and upgrades. By using upgradeable firmware in their products, innovative hardware manufacturers can now also offer their customers downloadable upgrades and enhanced features. These value-added online resources can be made available to the general public or we can help you to track and build an ongoing relationship with your customers by requiring them to register in order to gain access to these resources.
Since information about technical products and services can change frequently, it is important to have a plan for maintaining your website. Scottmark can provide you with a content management system (CMS) that will enable internal staff to easily update website content. Alternatively, we can provide you with a custom maintenance agreement to update your site for you following your own specific requirements and budget. We can also help you develop and execute an effective opt-in email strategy to provide customers with new information and custom content in an ongoing and timely manner.
Technical products are often complicated to explain and support with end-users, so providing effective installation instructions, usage guides, and product training can be key to satisfying customers' post-purchase needs. Whether delivered online or via an in-package disk, user instructions and product training can provide a higher level of comprehension and retention through the use of interactivity, sound, and animation. An upfront investment in electronic documentation for technical products can save significant money in the long run through lower return rates and reduced product support costs. Scottmark can help you transform your printed technical documentation into interactive presentations that will inform, motivate, and educate your customers.