Whether your communication needs range from product websites and online/email advertising campaigns to informational CD-ROMs, e-detailing and sales training, we can help you speak to health professionals, consumers, and internal staff in a persuasive and consistent voice. Our expertise in developing scientific and medical content coupled with our experience in project management for healthcare and pharmaceutical clients ensures that all aspects of a project will meet stringent legal and medical review.
The Internet has become a prime medium for building brand awareness and loyalty in competitive environments. For the healthcare sector, the Web offers a unique opportunity to:
Development of branded websites requires a supplier that can communicate your marketing message to doctors and patients while respecting FDA/PAAB requirements. From heart failure and organ transplants to fungal infection and hair loss, our staff has created websites that inform doctors and patients, encourage dialogue leading to prescriptions, and increase compliance. We have also created non-branded sites for providing health information as well as for motivating opinion leaders and influencing legislation. Whether you need to extend an existing ad campaign to the Web or create a sophisticated, personalized site that decision makers will return to again and again, we have the expertise to make your site a success.
Sales force detailing in the doctor's office has been the prime marketing tool of pharmaceutical companies for more than a century and remains the largest component in most corporate marketing budgets. The growing acceptance and widespread use of computers among healthcare professionals is both changing the type of presentations that physicians expect in their offices and opening doors to alternative online detailing services.
Whether you need a sophisticated digital detail aide to inspire your reps and improve detailing in the doctor's office or a self-paced presentation for doctors to use online, we can help you translate your marketing message into a flexible presentation that suits a variety of different information needs.
Digital training materials uniquely offer interactive content that make training more pleasurable while increasing content retention. They also offer just-in-time availability to remote locations while enabling convenient testing and recording of learner progress. Our education experts can ensure that your digital training materials are both effective and enjoyable so that learning is successfully transferred to the field.